Brand Guides

Force

Force is our primary logo font, chosen for its bold, modern geometry that conveys strength and confidence. It’s reserved exclusively for the logo to maintain a distinct and recognizable brand identity.

Circe

Circe is used for headlines and section titles, offering a clean, contemporary aesthetic with rounded forms that create an approachable and balanced tone. It establishes hierarchy and visual clarity across all brand materials.

Avenir

Avenir serves as the body text font, valued for its versatility and readability across both print and digital media. Its humanist design provides warmth and accessibility, supporting clear communication in longer passages.

Gradients

Our gradients represent the seamless blending of our primary color swatches, providing depth and visual energy across our brand materials. They can be used as a background, highlight, or layout element to bring designs to life. Since these primary palette gradients incorporate our core brand colors, they are approved for use in any brand touchpoint.

How to download:

right click > copy image

Color Palette

HEX Code:

This code is used for on-screen and web deesign

RGB:

This is used for on-screen and web design.

CMYK:

This is used for printed materials

AURA

Primary Color

HEX: #722b90

RGB: 114,43,144

CMYK: 68,99,2,0

SKYLINE

Primary Color

HEX: #00ccff

RGB: 0,203,255

CMYK: 63,0,0,0

MARIGOLD

Secondary Color

HEX #fcb016

RGB: 252,176,22

CMYK: 0,35,100,0

GLACIER

Secondary Color

HEX: #f4f4ef

RGB: 243,243,238

CMYK: 3,2,4,0

INK

Secondary Color

HEX: #003366

RGB: 0,51,102

CMYK: 100,87,33,23

ONYX

Secondary Color

HEX: #232323

RGB: 35,35,35

CMYK: 71,65,64,72

Primray Logo

Usage: This is your most preferred and versatile version, ideal for standard applications where vertical space is sufficient, such as website headers, main social media profiles, and general print materials.

SVG

PNG

Stacked Logo

Usage: Use this variation when horizontal space is limited or preferred, such as in navigation bars, along the edge of a print piece, or in certain digital layouts.

SVG

PNG

Word Mark

Usage: This version should be reserved for situations where the mark would be redundant or when maximum readability of the brand name is crucial in a smaller format, or where it appears very close to the full logo.

SVG

PNG

Logo Mark

Usage: This is for constrained spaces or as a visual identifier when the brand name is already clearly stated nearby, such as favicons, app icons, and as a social media profile image on some platforms.

SVG

PNG